Courtesy Sioux Falls Argus Leader
RAGBRAI assistant director Wesley Hall is the new executive director of the Sioux Falls Sports Authority, the organization announced Friday.
Hall replaces Mike Sullivan, who retired in December. Hall will be responsible for coordinating and implementing activities to attract and secure sports-related businesses and events.
For the past six years, Hall served as the assistant director for RAGBRAI, the Register’s Annual Great Bicycle Ride Across Iowa, an annual seven-day bicycle ride across Iowa. He was also the tour coordinator for Bike Virginia, another bicycle touring event, from 2003 to 2007. In both roles, the Virginia native coordinated event logistics, provided marketing support and handled budgets.
“We went through an extensive national search for this role, and Wesley’s proven track record in the field of sport management will be an invaluable asset to this community,” said Kevin Lampe, board chairman of the Sioux Falls Sports Authority. “In his former roles with bicycle touring events, he increased revenue and participation and was a model for best practices for community engagement.”
Hall, who earned a bachelor’s degree in history from Dickinson College (Pennsylvania) and a master’s in sport management from Old Dominion University, also held sports sales and marketing positions in Virginia from 2002 to 2003.
“The city of Sioux Falls is quickly turning into one of the top sporting hubs in the Midwest,” said Hall. “This is an incredible opportunity to become part of a community so hungry for the entertainment options sports can provide.”
The Sioux Falls Sports Authority was formed in 2006 by community leaders to recruit major sporting events to the Sioux Falls area. It is run by a board of directors made up of 15 community members and the executive director.